Morgan and Morgan: What Makes America’s Largest Injury Law Firm Different? [2025 Guide]
When you hear the name Morgan and Morgan, you’re encountering America’s largest injury law firm with a remarkable presence across the nation. Founded in 1988, Morgan and Morgan now employs over 1,300 attorneys and 6,000 staff members spread across all 50 states and Washington, D.C..
Furthermore, the firm’s massive scale is evident in their operations. In 2018 alone, Morgan and Morgan received over two million phone calls and signed up approximately 500 new cases each day, ultimately collecting an impressive $1.5 billion in settlements that year. Additionally, they invested $130 million nationwide on advertising to maintain their prominent position in the legal marketplace.
As you consider what sets this legal powerhouse apart from other law firms, this comprehensive guide will explore the firm’s origins, landmark cases, controversies, and community impact. Whether you’re researching potential legal representation or simply curious about one of the most influential law firms in America, this article will provide you with essential insights into what makes Morgan and Morgan different in 2025.
The Origins and Growth of Morgan & Morgan
“If you want to win, if you want what’s next, you can’t be interested, you have to be obsessed.” — Tim Grover, Legendary trainer of Michael Jordan, Kobe Bryant, Tom Brady, and Dwyane Wade; renowned performance coach
Founding story and early years
The Morgan family’s subsequent negative experience with legal representation against Disney World sparked a passion in John Morgan. After their hired attorney failed to secure appropriate compensation, John became determined to fight for families like his own. Consequently, John and his wife Ultima established Morgan & Morgan in Orlando, Florida in 1988. The firm’s famous slogan “For the People” emerged from this deeply personal mission to represent ordinary individuals against powerful interests.
In 1989, just a year after founding, the firm began advertising on television and radio—an early marketing strategy that would later become central to their growth model. Initially focused on personal injury cases, the firm steadily built its reputation throughout Florida during the 1990s.
Expansion across all 50 states
From its Florida roots, Morgan and Morgan gradually expanded its footprint. By the early 2000s, the firm had grown to 420 employees across Florida. The pace of expansion accelerated over the next decade, reaching Georgia, Mississippi, Kentucky, and New York by 2013.
Most notably, the firm recently achieved a remarkable milestone by establishing a presence in all 50 states. This nationwide coverage was completed when two lawyers relocated to Rhode Island, making Morgan & Morgan the only personal injury law firm with attorneys licensed in every state.
Key milestones in firm development
In 2005, a pivotal moment occurred when John Morgan bought out his partners’ shares due to “fundamental differences over growth and expansion,” renaming the practice “Morgan & Morgan” and adding his wife Ultima as partner.
Perhaps the most transformative development came in 2016 when the firm fundamentally changed its case processing approach. Under John Morgan’s vision to build a “Google-style” operation, the firm created Litify, a practice management software that helped increase both case numbers and total revenue by 500 percent. This technology-driven approach shifted Morgan and Morgan from merely a law firm into a technology-powered legal enterprise.
The firm’s strategic growth continues today, recently jumping 20 positions in Law360’s rankings from #54 to #34, demonstrating their commitment to expanding their reach while maintaining their founding mission of fighting “For the People—not the powerful”.
Landmark Cases and Legal Impact

Image Source: Morgan & Morgan
Behind the vast legal presence of Morgan and Morgan stands an impressive portfolio of landmark cases that have shaped America’s legal landscape.
Major class action lawsuits
Since its founding, Morgan and Morgan has secured an astounding $22 billion in awards. Their legal team served as co-lead counsel in water contamination cases against 3M and DuPont in Stuart, Florida, resulting in $13.5 billion settlements in 2023. Moreover, they secured a $1.8 billion settlement in 2021 from Southern California Gas over a methane leak.
Consumer protection and data breach cases
Recognized as “the driving legal force” on major data breach cases by Law360, Morgan & Morgan has championed consumer protection through high-stakes litigation. Their team secured a $380.5 million Equifax settlement and $117.5 million Yahoo settlement. In fact, the firm recovered more than $1 billion for consumers in 2019 alone.
Medical malpractice and injury claims
Morgan and Morgan has established a formidable record in medical negligence cases, including a $38.75 million verdict for failure to perform a timely C-section. Other notable victories include a $28.5 million verdict for delayed encephalitis treatment and $19.2 million for a medication overdose involving a premature newborn.
Recent high-profile lawsuits (2023–2025)
As recently as January 2025, the firm filed a class action against Allstate for alleged surveillance of 45 million Americans. They also initiated litigation regarding the 2023 Ohio train derailment and against major food manufacturers in December 2024.
Controversies and How the Firm Responded
Despite its impressive growth, Morgan and Morgan has faced several notable controversies in recent years.
AI-generated case citation incident
In February 2024, attorneys from Morgan and Morgan were sanctioned USD 5000.00 by a Wyoming federal judge after submitting court filings containing eight nonexistent case citations generated by artificial intelligence. The firm’s lawyers admitted that the cases had been “hallucinated” by an internal AI platform. Following this incident, Morgan and Morgan issued an urgent warning to its more than 1,000 lawyers about AI-generated false citations. The firm also implemented new training protocols to prevent future occurrences.
Marketing backlash and internal firings
In 2021, Morgan & Morgan fired approximately half of its marketing department. This staffing purge occurred after internal disagreements over the firm’s controversial “Size Matters” national advertising campaign, which was criticized as an inappropriate sexual innuendo. According to reports, every employee who complained about the campaign was terminated, although the firm denied this connection.
Handling public scrutiny and legal ethics
Following Florida’s 2023 tort reform legislation, Morgan and Morgan took a controversial hardline stance, instructing attorneys to refuse all extension requests from insurance companies. In an internal memo, COO Reuven Moskowitz called insurance carriers “an enemy who is heartless and ruthless”. Nevertheless, the firm later clarified that attorneys must follow professional conduct rules while making case-by-case decisions.
Beyond the Courtroom: Community and Influence

Image Source: Morgan & Morgan
“Culture either happens by design or default.” — Michael Mogill, Founder & CEO of Crisp, legal industry strategist
Political campaigns and legal reform
Morgan and Morgan founder John Morgan has personally spearheaded major ballot initiatives, most notably Florida’s successful medical marijuana legalization campaign and the push to raise the state’s minimum wage to $15 per hour. His political influence continues through substantial campaign donations, with the firm contributing over $1 million to Democratic candidates and causes in recent election cycles. Most recently, John Morgan announced plans to create a new political party “for those stuck in the middle”.
Charity and community investments
The firm’s charitable footprint is equally impressive. The Morgan family committed $1 million to the Coalition for the Homeless of Central Florida and donated another $1 million toward the Harbor House Domestic Abuse Shelter. Matt Morgan established the Community Bail Fund, pledging to match donations up to $250,000 to help low-income people with bail costs. Their 2024 Make-A-Wish fundraiser generated $389,499, enabling 48 wishes for children with critical illnesses.
Sports, NIL, and celebrity partnerships
Recently, Morgan and Morgan became the Official Law Firm Partner of WWE and UFC, while securing partnerships with MLB teams including the New York Yankees and Boston Red Sox. The firm pioneered college athletics NIL deals, becoming the first to feature college players on Times Square billboards.
Conclusion
Morgan and Morgan stands as a testament to how personal tragedy can transform into powerful advocacy for millions of Americans. Throughout this exploration of America’s largest injury law firm, you’ve seen how the Morgan family’s negative experience fighting Disney evolved into a legal powerhouse that truly lives its “For the People” motto. Additionally, their expansion from a single Florida office to representation across all 50 states demonstrates an unmatched commitment to accessibility.
What truly separates Morgan and Morgan from competitors, however, is their unique blend of massive scale and technological innovation. Their Litify software fundamentally changed how personal injury cases are processed, therefore allowing them to handle more cases while maintaining quality representation. Subsequently, their $22 billion in total awards proves their effectiveness in securing justice for clients against powerful corporations.
Despite facing controversies like the AI citation incident, Morgan and Morgan has shown resilience by implementing safeguards and training to address these challenges. Undoubtedly, their approach to overcoming setbacks reflects the same determination that drives their legal advocacy.
Beyond legal victories, Morgan and Morgan‘s community impact through political action, charitable giving, and high-profile partnerships further distinguishes them in the legal landscape. Their $1 million donations to causes like homeless services and domestic abuse shelters showcase a commitment that extends well beyond courtroom walls.
Whether you’re considering legal representation or simply interested in understanding this influential firm, Morgan and Morgan‘s journey from personal tragedy to nationwide legal force offers valuable insights into what makes them different in 2025. After all, their continued growth, landmark victories, and community engagement suggest this legal giant will remain at the forefront of personal injury law for years to come.
FAQs
Q1. What makes Morgan and Morgan the largest injury law firm in America?
Morgan and Morgan employs over 1,300 attorneys and 6,000 staff members across all 50 states and Washington, D.C. Their massive scale is evident in their operations, handling approximately 500 new cases daily and collecting $1.5 billion in settlements in a single year.
Q2. How much does Morgan and Morgan typically charge for their services?
Morgan and Morgan’s fees generally range from 33% to 40% of the settlement amount. For example, if a client receives a $100,000 settlement, the firm’s fee would typically be between $33,000 and $40,000.
Q3. What are some of Morgan and Morgan’s most significant legal victories?
The firm has secured numerous landmark victories, including a $13.5 billion settlement in water contamination cases against 3M and DuPont, a $1.8 billion settlement from Southern California Gas over a methane leak, and a $380.5 million Equifax data breach settlement.
Q4. How has Morgan and Morgan expanded its influence beyond legal practice?
Beyond the courtroom, Morgan and Morgan engages in political campaigns, legal reform initiatives, and extensive charitable giving. The firm has also secured partnerships with major sports organizations like WWE, UFC, and MLB teams, and pioneered college athletics NIL deals.
Q5. What recent controversies has Morgan and Morgan faced? In 2024, the firm faced scrutiny when its attorneys were sanctioned for submitting AI-generated false case citations. They also experienced backlash in 2021 for firing approximately half of their marketing department following disagreements over a controversial advertising campaign. The firm has since implemented new training protocols and clarified its stance on professional conduct.